What Is GIS?

GIS (Geographic Information System) is a software program that enables the user to see, query, and analyze business data by location.

Who Uses It?

Almost every industry including government agencies such as police, fire, federal, state and city planners, social welfare organizations and businesses such as retail, telecommunications, health care, insurance, media, and non-profits find GIS extremely helpful.

Why Is It Effective?

It’s effective because relationships between business data and geography can be quickly seen when displayed in a map.

How Does It Work?

Your business data layered over meaningful geographic data like streets, zip codes, cities, and territories gives a multi-dimensional prospective allowing deeper analysis of coverage areas, revenues, and current and target marketing.

What Kind Of Internal Company Data Can Be Used In A GIS?

Location of offices, company stores, distributors, customers, product availability, and revenues.

What Kind Of External Data Can Be Used In A GIS?

Demographics such as population and household numbers, age, income, ethnicity, and education are a few of thousands of census variables that can be layered over company data to profile current customers and locate areas where similar profiles exist. Business data like number of businesses by type of Standard Industry Code (SIC), number of employees, and location and number of business competitors are used for comparison, competitive analysis and future business expansion. Geographic boundaries such as census block groups, census tracts, zip codes, area codes and telephone exchanges as well as user defined sales or trade areas, drive time areas and radii around a location help to define the best locations.

How Do I Get Started With GIS?

Call Galilee Enterprise and we will help you make knowledgeable purchase decisions as well as train and support you and your company.